Brought together by a shared love of movement, a commitment to well-being and a passion for connecting with
communities, the actor and fashion icon will collaborate with the global sportswear brand on future creative
campaigns and products
Zurich, Switzerland, June 6, 2024 – Today, On welcomed
Zendaya as a new brand partner, marking the first chapter of a multi-year collaboration. Together, Zendaya and On
will drive meaningful conversations around movement and well-being, reimagine select product collections, and
produce future creative campaigns.
Zendaya has become an influential voice of her generation and a fashion
icon. She pursues meaningful roles that bring her love of storytelling to life and captivate audiences on screen.
With the support of her longtime stylist, Law Roach, she has translated her reverence for storytelling into her
approach to fashion. She will bring this same stylistic intention to On, working to reimagine and collaborate on
designs and future collections through the lens of everyday movement, sports and lifestyle.
“It’s no secret
that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or
running around with my dog. So it’s a full-circle moment to make this partnership official,” said Zendaya.
To
kick off the partnership, Zendaya and On released a creative campaign called Dream Together. This cinematic short
film, starring Zendaya and directed by C Prinz, opens up a conversation about how movement can bring people
together. With a track as its stage, Prinz gave a nod to how sport and movement can connect people from different
backgrounds – a message that is especially meaningful in a year when the world comes together to celebrate a global
sporting moment.
“I owe so much to the people around me for getting me to where I am and this film
recognizes and appreciates those who support and uplift us every day,” said Zendaya. “I think this feeling of
collaboration and inclusiveness shines through in what we’ve created.”
"We've been massive admirers of
Zendaya's ability to inspire a generation and dream big," said David Allemann, On’s Co-Founder. "We can’t think of a
better partner to help us grow, evolve and connect with people around the world than Zendaya. This film is the
beginning of more stories to come and we are eager to bring in new and distinctive voices alongside Zendaya to
continue our mission to dream together." To watch the Dream Together film, visit this page and see the press kit
here. To shop and learn more about On’s partners, visit our website.
To watch the Dream Together film,
visit this page and see
the
press kit here. To shop and learn more about On’s partners,
visit our
website.
About On On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through
movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers
industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor,
training, all-day activities and tennis. On’s award-winning
CloudTec innovation, purposeful design and groundbreaking strides within the
circular economy have attracted a
fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than
60 countries globally and engages with a digital community on
www.on.com.