Governance

As On’s Chief Communications Officer, Adib Ashraf Sisani leads the global communications and public affairs strategy, serving as steward of the company’s narrative on the world stage. Since joining in 2025, he has worked closely with the co-founders, CEO, and broader leadership to unify and elevate On’s voice as the company expands to true scale. He brings to his role extensive experience in shaping perception through proactive storytelling and holistic reputation management. 

Before On, Adib led the communications team of global media conglomerate Axel Springer. Previously, he spent over a decade leading communications and narrative efforts in the financial industry. During that time, his roles included Global Head of Communications & Marketing at asset management firm DWS Group, communications lead at Goldman Sachs for Germany, Austria, Switzerland, Russia & CEE, and press spokesman for the German retail banking business of Citibank. He began his career in political communications, working for Germany's Free Democratic Party (FDP), where he ultimately served as the party's Deputy Director of Communications. 

Adib holds a master’s degree in political science from the University of Heidelberg. Based in Zurich, he enjoys snowboarding, hiking, cycling, spending time with friends, and exploring cuisines, architecture, and art in cities near and far with his wife and son.

As Chief Marketing Officer, Alex Griffin shapes On’s global brand awareness and relevance across every channel. He leads brand messaging and drives momentum through innovative storytelling, strategic partnerships and meaningful community connection.

Alex began working with On in 2012 as a consultant, helping to craft the brand’s identity in its formative years. He officially joined the company in 2017 as Head of Global Marketing and transitioned to his current role in 2021. Alex’s career started in the dot com boom period working at the leading global digital agency Deepend. In 2001, he founded de-construct, a communications agency that was later purchased by Carat Media group for its groundbreaking work in sports, fashion, arts and consumer electronics. Following this chapter, he founded Chord in 2012, a boutique creative agency that worked with emerging brands.

Alex graduated from Ravensbourne University London with First-Class Honours in communication design. Outside of On, Alex enjoys spending time with his partner and two young children.

As Chief Digital Officer, Amanda Regele leads On’s global digital business, overseeing a high-velocity e-commerce engine across the Americas, EMEA and APAC. Her work is rooted in driving innovation, scaling performance and connecting consumers through seamless and inspiring digital experiences. 

From building an in-house performance marketing team to scale On’s digital reach to driving the company’s e-Commerce business in North America, Amanda has made significant impact since joining On in 2017 as Digital Marketing Manager. She went on to become Acquisition Lead in 2018, then Head of North American e-Commerce in 2019, followed by Head of e-Commerce Regions in 2020. She stepped into her current role as Head of Digital in 2023.

Amanda began her career on the agency-side in California, where she worked with global lifestyle and consumer brands across sportswear, fashion, beauty and tech. She later brought her digital expertise in SEO, performance marketing and mobile optimization to Sephora’s North America headquarters in San Francisco. 

For her undergraduate studies, Amanda attended the University of Arizona’s Eller College of Management, earning a bachelor’s in marketing and finance. Then, following her personal ties to Switzerland, Amanda pursued a Masters in Strategy and International Management at the University of St. Gallen and now, she and her family call the country home. A lifelong runner, she loves spending time outdoors and exploring Switzerland.

As General Manager of EMEA at On, Bianca Pestalozzi-Houchangnia is responsible for building a consumer-centric strategy that connects On authentically with fans in Europe, the Middle East and Africa. In her current role since 2022, Bianca builds and leads teams across the region and forges growth paths in markets where the brand is strongly established, as well as in new territories where On is arriving for the first time. 

Bianca’s journey at On began with a summer internship in 2016, where she developed On’s business plan to expand to China. She later brought it to life when she officially joined On in 2018 as Head of Global Market Expansion, then as General Manager of Asia-Pacific from 2019 to 2022, expanding the brand’s reach across China, Japan and Oceania. 

Prior to joining On, Bianca worked at McKinsey & Co., developing strategic innovation and growth solutions for her clients within the retail, sports, fashion and consumer goods industries. 

She holds an MBA from Hong Kong University of Science and Technology (HKUST) and a Master’s in international management from ESADE, Barcelona and HEC, Paris. A keen skier, runner, outdoor enthusiast and amateur paddle player, Bianca likes to spend time playing sports with her husband, friends and family. 

As Chief Commercial Officer at On, Britt Olsen leads On’s global commercial efforts, connecting On’s consumers and fans to the products they want, when they want them and where they want them, whether that’s through digital channels e-commerce, one of the brand’s own retail stores around the world, or through a wholesale partner. 

Britt joined On in 2014 as Head of Marketing for the U.S., building both the team and brand presence. She became General Manager of North America in 2019, and in 2022, her role expanded to lead both the North and Latin America region. By 2023, she served in a dual role as General Manager of the Americas and Global Head of Commercial Strategy before stepping into her current position in 2024. 

Holding an MBA from the University of Portland and a bachelor’s in business and marketing from the University of Utah, Britt brings over 15 years of start-up experience to her work at On. While Britt calls the Columbia River Gorge near Portland home, she is currently living in Zurich with her partner and daughter. In her free time, she enjoys backcountry skiing, mountain biking and trail running. 

Caspar Coppetti is one of our Co-Founders and has served as the Executive Co-Chairman of On since April 2021. Mr. Coppetti was previously the Chairman and Global Sales Director of On since January 2010. Mr. Coppetti brings leadership in conceptualizing and developing our brand and has business experience as an executive officer in the marketing industry. Prior to joining On, Mr. Coppetti served as a Managing Partner and Chief Strategy Officer for the brand agency Young & Rubicam from 2004 to 2010. Mr. Coppetti also worked at McKinsey & Company as a Management Consultant from 2001 to 2003. Mr. Coppetti has served on the board of InnHub La Punt AG since 2018. Mr. Coppetti holds a Dr. Oec. Diploma from the University of St. Gallen. 

As Chief Supply Officer at On, Craig Jones sets the strategic direction of On’s long-term efforts to scale its global commercial and R&D objectives. He harnesses innovative working methods and forges strong partnerships to build a supply chain that not only meets today’s challenges but also enables future growth. Joining On in 2025, he brings over 30 years of experience in supply chain management to the organization. 

In his career, Craig served as Senior Vice President of Global Distribution & Logistics Operations at Levi Strauss & Co., where he focused on enhancing supply chain capabilities and fostering a culture of excellence. Previously, as SVP of Global Supply Chain Operations at Under Armour, he led digital transformation initiatives in sourcing, fulfillment and logistics. Notably, he also emphasized the integration of advanced technologies such as AI-driven forecasting and control tower systems to enhance visibility and responsiveness. Earlier in his career, he held senior leadership positions at ALDO Group, IKEA Global, and Aldi UK. 

Craig also serves the Association for Supply Chain Management as a board member supporting education and development material for the supply chain industry along with the Digital Supply Chain Institute as co-chair supporting industry digital transformation. 

Forgoing the traditional undergraduate path, Craig’s formative years at a UK grammar school seamlessly transitioned into a rigorous education with the military, culminating in leadership training at Sir John Moore Leaders Military institute. Outside of work, Craig is passionate about sports and exploring the outdoors. 

As General Manager of the Americas, Dan Schade oversees On’s business across the U.S., Canada, Brazil, Latin America and the Caribbean. He leads his team in driving lasting growth throughout the region by delivering On’s premium footwear, apparel and accessories to market. 

From Sales Rep in 2017 to Regional Sales Director in 2019, National Sales Director in 2020, then Head of Sales for the Americas in 2023, and since stepping into his current role in 2024, Dan has helped scale On’s sales organization to accommodate the brand’s rapid growth and the increasing complexity of the business. Dan arrived at On from Fleet Feet in San Francisco, where he gained experience in leading run specialty retail as General Manager. He started his career at Fleet Feet back in 2009 before becoming a Sales and Tech Rep for the massage therapy tools brand TriggerPoint in 2011. Then in 2012, he co-founded REWT, an app-based marketing platform operating in the outdoor industry, before returning to Fleet Feet as GM in 2014. 

Dan studied History at the University of Texas at Austin. Based in Portland, Oregon, home to On’s Americas hub, Dan is an avid runner and loves exploring the outdoors with his partner and their dog.

David Allemann is one of our Co-Founders and has served as the Executive Co-Chairman of On since April 2021. Mr. Allemann was previously leading On as an Executive Co-Founder since January 2010. His special focus has been product creation, setting up production, design, global marketing and branding as well as the scaling of the DTC business of On. Mr. Allemann brings leadership in conceptualizing and developing our product, brand and business, and has experience in the marketing and consulting industries. Prior to joining On, Mr. Allemann served as Chief Marketing Officer for Vitra, one of the world’s iconic design furniture brands, from 2006 to 2010. Previously, Mr. Allemann served as the Managing Director of advertising agency Young & Rubicam in Switzerland from 2002 to 2006 and advised global clients as a strategy consultant at McKinsey & Company in their sports, internet and media practices from 2000 to 2002. Mr. Allemann holds a Master of Law degree from the University of Zurich and completed an AMP at INSEAD.

Florian Maag steers On’s financial strategy and fuels its continued growth as Deputy Chief Financial Officer, with a focus on global financial planning, corporate finance, and investor relations. 

Since joining On in 2019, Florian has played a key role in the company’s rapid international expansion and financial transformation. As Head of Corporate Finance and Investor Relations, he led the company’s capital markets and investor relations activities – driving multiple funding rounds and serving as deal captain for On’s IPO on the New York Stock Exchange in 2021, including the build-out of the company’s investor engagement platform. Starting in 2022, Florian served as Regional CFO for EMEA before being named Deputy CFO in 2023. 

Earlier in his career, Florian built a strong foundation in finance spanning investment banking and corporate strategy. As Vice President of Group Mergers & Acquisitions at Sulzer from 2015 to 2019, he played a key role in expanding the company’s global portfolio of industrial engineering and manufacturing businesses. Prior, Florian spent five years at UBS, rising to Director as he advised clients across Europe on M&A and capital market transactions. This expanded upon his experience as an Associate at Bank Sal. Oppenheim from 2008 to 2010. 

Florian holds a Master’s degree in Accounting and Finance from the University of Zurich. Outside of work, he is a proud father of three young children and passionate about spending time with his family. He’s an avid ice hockey enthusiast and a fan of just about any sport involving a ball.

Gérald Marolf oversees the full range of On’s shoes, apparel and accessories to make sure each delivers performance, comfort and style as Chief Product Officer. 

Joining On in 2020 building the lifestyle and apparel business, Gérald was responsible for growing On’s product portfolio with projects including THE ROGER, the Cloudmonster and LOEWE x On. Before On, Gérald spent over a decade building consumer brands with collaborators such as Microsoft and Ferrari. He is part of several research think tanks, in addition to co-founding a digital brand agency, Zurich’s Museum of Digital Art MuDA and a boutique Swiss knife brand. 

Gérald studied political science at University of Lund before earning a Master of Arts in economics and business administration from the University of Zurich. Living in Zurich, Switzerland, Gérald loves to travel with his family and spends much of his time exploring art. 

Julie Pender is General Counsel & Company Secretary of On. In her role since 2023, she leads all legal affairs, manages board governance and facilitates seamless coordination between executive management and the Board of Directors, ensuring regulatory compliance and supporting the company’s strategic ambitions.

Prior to joining On, Julie held senior legal roles across companies in the biotech and pharmaceutical industries. From 2020 to 2023, she was European Legal Lead at Aimmune Therapeutics, advancing treatments for food allergies. Before, she served as Vice President of Legal Strategic Projects at Takeda Pharmaceuticals, supporting business development and M&A during Takeda’s integration of the biopharmaceutical company Shire. This followed her role at Shire as Vice President and Head of Legal for Europe and International Transactions where she led the international team on the $2.4 billion divestment of its Oncology division and played a key role in the $62 billion acquisition by Takeda. Earlier, Julie spent nearly six years at Novartis Pharma AG leading global legal affairs and transactions for the Ophthalmology Franchise, a $5b+ business unit that included Alcon. She began her career in private practice at the American law firm Covington & Burling LLP, specializing in M&A and licensing transactions.

Julie holds a master’s degree in law from the University of Cambridge in addition to her bachelor’s in political science from Simon Fraser University and her post graduate diploma in commercial intellectual property law from the University of Nottingham. Julie is a qualified solicitor in England and Wales. Outside of the office, Julie enjoys spending time thinking about design and spaces and has a particular passion for collecting mid-century modern furniture and objects. She is also an enthusiastic padel player. 

As Chief People Officer at On, Katarina Berg is responsible for shaping the company’s global people strategy – elevating culture, amplifying team growth and driving deeper engagement across the organization as the company expands to true scale. A recognized leader with two decades of experience in human resources, she brings her expertise in building and nurturing high-performing teams to On. 

Katarina arrived at On from Spotify, where she served as Chief Human Resources Officer and played a pivotal role in shaping the company’s renowned culture since 2013. In 2024, she published her book “Bold: A new era of strategic HR”, where she shares her insights on leadership, transformation, and daring to challenge the status quo. Her career also includes work at Swedbank, Three, Kanal 5 and Preem in Sweden. 

Katarina holds a master’s in human resources management and development in behavioral science from Lund University. Drawing on her experience, she contributes as a board member to several organizations, including Investor AB, Personio, and Elitfotboll Dam. 

When Katarina’s not driving organizational change, you’ll likely find her exploring new cuisines, cooking for friends and family, or enjoying the serenity of Sweden’s archipelagos. She still dreams of her adventurous days traveling the world whitewater rafting.

Martin Hoffmann serves as the CEO and CFO of On, steering the company’s global strategy for sustainable growth, scaling its operations, and fostering its culture-driven environment. In his role as sole CEO since July 2025, Martin leads On as part of a unique partnership with On’s Co-Founders Caspar Coppetti, David Allemann, and Olivier Bernhard, collectively driving the company's strategic vision and day-to-day operations.

Since joining On in 2013 as CFO and becoming Co-CEO in 2021, Martin has been instrumental in the brand’s remarkable evolution, culminating in key milestones such as its 2021 public listing on the New York Stock Exchange, and multiple years of hypergrowth.

Martin builds off his prior experience as CFO of Valora retail in Switzerland, as well as his time working in strategic business management consulting at CTcon GmbH in Germany. He studied Industrial Engineering with a focus on Computer Science in Kaiserslautern. 

Outside his professional life, Martin still lives the On mission. He is an avid endurance sports enthusiast who enjoys pushing his limits and spending time in the Engadine mountains with his wife and two daughters.

Narek Verdian serves as Chief Technology Officer at On, where he builds and grows the global technological organization that underpins On –  from product innovation and omnichannel commerce to operational excellence, corporate IT to security. Since joining in 2023, Narek has transformed On’s technology capabilities by applying the ambition and precision of a high-performance engineering company. His vision centers on leveraging AI, data and modern platforms to accelerate product creation, deepen customer connection and unlock new levels of efficiency across the value chain.

Before joining On, Narek’s career spanned more than two decades at the intersection of technology, commerce and design. Until 2023, he was Chief Technology Officer at Glovo, where he scaled engineering, data, IT and security across 26 countries to help shape one of Europe’s fastest-growing food-delivery platforms. Earlier in his career, Narek held senior leadership roles at American Express and Expedia Group, where he helped scale the business 10x by reimagining its shopping experience and underlying technology. At Expedia, he was also instrumental in building the marketing tech stack for brands like Vrbo, advancing media mix modeling, attribution, and real-time bidding to drive performance and efficiency at scale.

Narek holds a bachelor’s degree in software engineering from the National Polytechnic University of Armenia, a master’s degree in software project management from The Open University. An avid amateur endurance athlete, Narek finds inspiration in movement – whether running races, playing tennis, cycling Alpine roads or skiing in the Swiss mountains.

Olivier Bernhard is one of our Co-Founders, and has served as an Executive Board Member of On since founding the company in January 2010. Mr. Bernhard brings leadership in conceptualizing and developing our brand as an athlete as well as his business experience and knowledge of premium athletic sportswear. Prior to joining On, Mr. Bernhard was a professional Triathlete and Duathlete racing on world class level. During his professional career from 1993 through 2005 he collected three World Championship, one European and 15 Swiss Championship titles in various Triathlon and Duathlon competitions involving different distances.

Rebecca Cai leads On’s ever-growing presence in the APAC region as General Manager. Since stepping into her role in 2022, she has scaled the business across major markets and helped bring On into new territories like Korea and South East Asia. Today, she continues to build teams and forge paths across markets to inspire the next generation of On fans. 

Rebecca joined On as a Business Development Specialist in 2020. She started her career at J.P. Morgan working in investment banking with a focus on debt capital markets. 

She holds an MBA from Harvard Business School in addition to her bachelor’s degree in material science and engineering from the Massachusetts Institute of Technology. Outside of work, you'll find Rebecca running and exploring the outdoors or looking for hidden spots across Asia.

Sam Wenger drives optimization and excellence throughout On’s supply chain and business processes in his role as Chief Operating Officer. 

Sam joined On in 2017 as Head of Corporate Finance and Business Development before becoming Director of Finance and Operations in North America in 2019, growing the brand’s presence in the region. Starting in 2020, he oversaw On's E-Commerce and Own Retail sales channels globally in his role as General Manager of Direct-to-Consumer. He became Deputy CFO in 2023 before transitioning into his current role in 2024.

Sam’s career began in consulting, first working full-time during his university breaks on the Assurance Financial Services team at PwC. Then, he spent almost six years at McKinsey & Co. rising from Fellow Associate to Engagement Manager. Based first in Zurich then New York City, his work focused on advising retail and pharmaceutical companies from Europe, US, Middle East and Africa on a range of topics that included digital manufacturing, supply chain optimization, purchasing excellence and strategy. 

Sam holds an MBA with distinction from Columbia Business School, an MSc with distinction from the London School of Economics, and bachelor’s in economics from the University of Zurich. A former Ironman and triathlete, with a first-place finish at Ironman Arizona 2019, Sam continues to run and bike every day. Outside of work and sport, he loves spending time with his wife and kids, as well as exploring music through the piano and drums.

As On’s Chief Innovation Officer, Scott Maguire brings his passion for design and engineering to shape the future of products and supply chain. Joining the brand in 2025, he is responsible for spearheading the company’s innovation, development and sourcing strategy, as well as leading the LightSpray™ initiative – On’s automated manufacturing technology for performance uppers.  

Before On, Scott served as CEO of Specialized Bicycle Components, where he led the company through a transformative period focused on innovation and global expansion. Prior to that, he spent 18 years at Dyson, culminating in his role as Group Chief Operating Officer, where he oversaw engineering, operations and supply chain across the company. He is passionate about developing talent and building an innovative company culture to fuel growth.

Scott holds a master's degree in product design engineering from the University of Glasgow and the Glasgow School of Art. In his free time, Scott enjoys running and cycling around his new home of Zurich or playing sports with his wife and two sons.

As Chief Design Officer, Thilo Brunner is on a mission to use design as a strategic tool to position On as the world’s most interesting product company at the intersection of performance, aesthetics and sustainability. Since creating his first shoe for On at the company’s inception in 2010, the original Cloudsurfer that launched CloudTec®, Thilo has shaped a unique aesthetic language for the brand that makes a visual promise of what the technology offers. In his role as Chief Design Officer since 2019, he oversees the creative direction of On’s footwear, apparel and accessories.

Before On, Thilo worked as both a practicing designer and a design educator. He ran his own agency, where he led projects for iconic Swiss brands such as Swatch, SIGG, Wenger, Victorinox and more. Thilo also lectured at ECAL University of Art and Design Lausanne and led the product design masters program from 2014 to 2017. He is still closely affiliated with ECAL. 

Thilo studied industrial design at FHNW University of Applied Sciences and Arts Northwestern Switzerland, later earning his master’s in design from ECAL University of Art and Design Lausanne.