As Chief Design Officer, Thilo Brunner is on a mission to use design as a strategic tool to position On as the world’s most interesting product company at the intersection of performance, aesthetics and sustainability. Since creating his first shoe for On at the company’s inception in 2010, the original Cloudsurfer that launched CloudTec®, Thilo has shaped a unique aesthetic language for the brand that makes a visual promise of what the technology offers. In his role as Chief Design Officer since 2019, he oversees the creative direction of On’s footwear, apparel and accessories.
Before On, Thilo worked as both a practicing designer and a design educator. He ran his own agency, where he led projects for iconic Swiss brands such as Swatch, SIGG, Wenger, Victorinox and more. Thilo also lectured at ECAL University of Art and Design Lausanne and led the product design masters program from 2014 to 2017. He is still closely affiliated with ECAL.
Thilo studied industrial design at FHNW University of Applied Sciences and Arts Northwestern Switzerland, later earning his master’s in design from ECAL University of Art and Design Lausanne.