As Chief People Officer at On, Katarina Berg is responsible for shaping the company’s global people strategy – elevating culture, amplifying team growth and driving deeper engagement across the organization as the company expands to true scale. A recognized leader with two decades of experience in human resources, she brings her expertise in building and nurturing high-performing teams to On.
Katarina arrived at On from Spotify, where she served as Chief Human Resources Officer and played a pivotal role in shaping the company’s renowned culture since 2013. In 2024, she published her book “Bold: A new era of strategic HR”, where she shares her insights on leadership, transformation, and daring to challenge the status quo. Her career also includes work at Swedbank, Three, Kanal 5 and Preem in Sweden.
Katarina holds a master’s in human resources management and development in behavioral science from Lund University. Drawing on her experience, she contributes as a board member to several organizations, including Investor AB, Personio, and Elitfotboll Dam.
When Katarina’s not driving organizational change, you’ll likely find her exploring new cuisines, cooking for friends and family, or enjoying the serenity of Sweden’s archipelagos. She still dreams of her adventurous days traveling the world whitewater rafting.